In light of race car driver Jeff Gordon approaching the end of his final season of NASCAR racing, NASCAR created a short video commemorating 24 years of racing, with almost 800 starts and almost 100 wins :
The ad was both posted onto the many NASCAR social media pages, as well as aired during today's Bank of America 500 at Charlotte Motor Speedway. It was likely made not as an ad, but rather a way to celebrate Jeff Gordon, who was honored in the NASCAR Hall of Fame with an exhibit displaying nine of Gordon's cars, from his beginnings in open-wheeled racing to a car from his 24th season.
The 'ad' is simple and effective, using repetition of 'one last...' in order to help make the point that this is Gordon's final season. However, the ad also makes great use of the occasion, as Charlotte was where Gordon won his first NASCAR race, making the emotional appeal of the ad that much greater.
The ad has gained traction in social media, starting the hashtag '#24ever,' as thousands of people celebrate the life and career of Jeff Gordon, who finished in 8th today at Charlotte.
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